OrlandoMVP
  • Home
  • News
  • Jobs
  • Network
    • BusinessMVP
    • CareerMVP
    • AerospaceMVP
    • GolfCourseMVP
    • HospitalityMVP
    • TravelMVP
    • JacksonvilleMVP
    • MiamiMVP
    • TampaMVP

Oracle Named a Leader in CRM Suites Evaluation by Independent Research Firm

Press Releases CRM, ERP, Marketing, Oracle, Software, Technology

Oracle is top-ranked in current offering category, receiving the highest possible scores in the sales force automation (SFA), marketing automation and customer service criteria

Redwood Shores, Calif.—Nov 7, 2018-Oracle has been named a leader in CRM suites by Forrester Research. The Forrester Wave™: CRM Suites, Q4 2018 gave Oracle the highest score of any vendor in the current offering category and cites Oracle’s ability to unify front- and back-office functions, noting that “Oracle’s far-reaching vision is to enable the connected digital enterprise by integrating data, intelligence, and experiences across B2B and B2C customer journeys that span the front and back office.”

According to Forrester, modern CRM strategies enable differentiated customer experiences “by leveraging vast amounts of interaction, behavioral and transaction data to enable contextual experiences that deliver value to the customer…” Forrester cites intelligence as a key differentiator, saying “Intelligence-driven engagement streamlines work and allows CRM users to focus on the tasks that matter most to business outcomes.” The report also notes that “the value of CRM has shifted toward helping organizations better support customers in their end-to-end engagement journeys to garner their satisfaction and long-term loyalty…”

“At Oracle we know there is no such thing as a static and predictable customer journey and that’s why we are focused on providing powerful and actionable insights in context, in motion and in real time across the entire customer experience,” said Stephen Fioretti, Vice President Product Management, Oracle Service Cloud. “We believe our position in the Forrester Wave for CRM Suites underscores our data-driven approach to helping organizations make every customer interaction matter.”

For the report, 11 vendors were evaluated across 33 criteria, which were grouped into three categories: current offering, strategy and market presence. Oracle received the highest score of any vendor in the current offering category, and received the highest score possible in the product strategy criterion. Oracle also received the highest possible scores in the sales force automation (SFA), confi­gure price quote (CPQ), marketing automation, customer service, field service, customer journey support criteria, as well as the highest score of any vendor in the go-to-market approach criterion.

Oracle (Customer Experience) CX Cloud is an integrated set of applications which empower organizations to take a smarter approach to customer experience management and business transformation initiatives. By providing a trusted business platform that connects data, experiences, and outcomes, Oracle CX Cloud helps customers reduce IT complexity, deliver innovative customer experiences, and achieve predictable and tangible business results.

About Oracle
The Oracle Cloud offers complete SaaS application suites for ERP, HCM and CX, plus best-in-class database Platform as a Service (PaaS) and Infrastructure as a Service (IaaS) from data centers throughout the Americas, Europe and Asia. For more information about Oracle (NYSE:ORCL), please visit us at www.oracle.com.

Trademarks
Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

SOURCE: Oracle

Related Posts

Press Releases

IBM Opens Quantum Computation Center in New York; Brings World’s Largest Fleet of Quantum Computing Systems Online, Unveils New 53-Qubit Quantum System for Broad Use

Press Releases

Top five open source-powered solutions to mitigate the impact of natural disasters announced as finalists in Call for Code global coding challenge

Press Releases

IBM Works With City of Los Angeles to Combat Cybercrime

Featured

  • Dollar General Announces Approximately $35 Million Investment in Employees, 50,000 New Hires
  • U.S. Bank announces 20% Premium Pay Program for employees and $30M commitment to support individual and small business recovery
  • CVS Health to provide bonuses, add benefits and hire 50,000 in response to pandemic
  • Papa John’s to Hire 20,000 New Team Members Immediately
  • Albertsons Companies Partners with Major Businesses to Offer Part-Time Jobs to their Furloughed Employees
OrlandoMVP
Copyright © BusinessMVP.com
All Rights Reserved!