PALM BEACH GARDENS, Fla. (January 22, 2015) — The PGA of America and TruGreen today announced a multi-year partnership, with TruGreen becoming the “Official Lawn Care Provider of the PGA of America and the PGA Championship.” The relationship will not only bring shared benefits and education to PGA Professionals and TruGreen associates but also combined support for community-based open space initiatives.
The announcement was made at the 62nd PGA Merchandise Show in Orlando, Florida.
“We are proud to welcome TruGreen to the PGA of America family,” said PGA of America Chief Executive officer Pete Bevacqua. “We are especially excited about our partnership with TruGreen because of its shared commitment to growing the game by providing healthy, green spaces for youth and adults alike to enjoy active lifestyles.”
Kari Rajaniemi, Chief Marketing Officer of TruGreen, noted the synergy that exists between the PGA and the nation’s leading provider of professional lawn care.
“For many, the first thing that comes to mind when thinking of championship golf is beautifully manicured and cared-for green turf – and since that’s exactly our goal – a TruGreen and PGA of America partnership is ideal for both organizations,” said Rajaniemi. “At TruGreen, we see ourselves as part of the community, as a true neighbor to our customers, as a steward of our outdoor green spaces and a proponent of living life outside. The PGA of America, through the efforts of thousands of local club professionals, is supportive of the same ideals.”